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Funeral products not only meet the needs of memorial services but have also gradually evolved into a form of cyber metaphysics, used by overseas consumers to remember the deceased, comfort the soul, pray for protection, or improve their fortune.<sup>1</sup> Furthermore, with the continuous export and integration of Chinese funeral culture, the market demand for funeral supplies such as ghost money (paper money for the deceased) overseas is showing a sustained growth trend.

Coffins: Globally used funeral products, an important component of funeral supplies.
Urns: Used to hold the ashes of the deceased, a common funeral item.
Funeral Offerings: Including ghost money, silk flowers, paper offerings, etc. These products have Chinese characteristics and, with the help of modern trendy packaging and social media platforms, achieve cultural export.
Online Memorial Services, Virtual Funerals, Live Ceremony Broadcasts, Emotional Guidance: A series of services that have emerged with technological development and changing social attitudes.

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